Trust the numbers
Agree definitions for enquiries, qualified opportunities and revenue. Check duplicate records, missing data and differences between reporting systems.
114 LABS / ANALYTICS & DIGITAL GROWTH
See what matters.
Act on the evidence.
Data analytics, conversion optimisation and organic growth for established organisations. Connect business questions with trustworthy measurement and a website that helps the right customers take the next step.
INDEPENDENT ADVICEUK-BASED / INTERNATIONAL DELIVERYESTABLISHED ORGANISATIONS
A USEFUL STARTING POINT
What should your reporting help you decide?
A useful dashboard starts with a decision, its owner and the information needed to make it. We examine data definitions, sources and gaps before designing reporting or drawing conclusions from marketing metrics.
Improve the journey
Review how people find, understand and enquire about your services. Investigate friction through appropriate analytics, accessible design and carefully scoped tests.
Build organic demand
Plan service and editorial coverage around useful buyer questions. Maintain crawlable pages, clear internal links and evidence-backed content for conventional and AI-assisted search.
A CLEAR, AGREED SCOPE
Know what
comes next.
Traffic alone does not show whether a commercial strategy is working. We connect acquisition and website behaviour with qualified enquiries and business outcomes where the available systems allow it. Consent choices and reporting limitations remain visible. Neither search rankings nor AI citations can be guaranteed; improvements are assessed against a dated baseline.
POTENTIAL ENGAGEMENT OUTPUTS
- A measurement plan tied to business decisions
- Data-source and reporting-quality findings
- Prioritised conversion and organic-search improvements
- A review cadence with agreed measures and limitations
Final deliverables and timing are agreed in a written proposal. Multi-team and multi-site work can require several days of investigation and a longer delivery period.
IS THIS FOR YOUR ORGANISATION?
Real operations.
Room to improve.
For organisations with a live operation, a service or product customers already buy and a need to understand or improve acquisition, conversion or reporting. We distinguish an evidence gap from poor performance.
Remote work is available internationally. On-site delivery, travel expenses and local requirements are assessed and agreed before booking. No local office is implied.
Start with a useful conversation.
Tell us which process or business outcome needs attention. We will establish whether a focused diagnostic or a wider assessment makes sense.
Email support@114labs.com ↗Please avoid sensitive records or passwords in an initial message.
Improve the digital experience ↗